Overview
The 2024 NOMA (National Organization of Minority Architects) Conference—The eXchange Baltimore—was a sold-out, five-day gathering that brought together over 1,500 architects, students, and design professionals to explore equity, innovation, and community impact in architecture. Held at the Baltimore Marriott Waterfront, the conference featured 56+ sessions, multiple keynote events, networking mixers, offsite tours, a student design competition, and an expansive expo.
The Challenge
Deliver an event of national scale with layered programming, multiple venue activations, international attendees, and a complex stakeholder matrix—including NOMA staff, board, sponsors, local chapters, and exhibitors.
Our Approach
- Managed 56+ sessions and 135 speakers across 5 curated tracks
- Streamlined speaker and sponsor onboarding with automated links and customized deliverables
- Supported 91 exhibitors across a redesigned Grad Fair and Expo experience
- Orchestrated all onsite logistics, volunteer deployment, and third-party vendor coordination
- Launched event app and ensured hybrid accessibility for 15 virtual sessions
Key Results
- 1,583 Total Registrants
- 91 Exhibitors
- Attendance Rate: 90.46%
- Representation from 42 U.S. states and 4 international countries
- 80 Trained Volunteers Deployed
- 5 Days of Programming with 50+ Events and Tours
What Made It Work
- Six-month planning runway with early launch of sessions and app
- Transparent communication between Fruition, NOMA National, and chapter leads
- Real-time attendee management with our registration and check-in platforms
- Inclusive program design that emphasized student access, sponsor visibility, and cultural relevance
Why It Matters
The NOMA 2024 Conference exemplifies how Fruition Consulting translates an association’s mission into a national experience that’s inspiring, seamless, and results-driven. By integrating storytelling, logistics, tech, and partnerships, we supported NOMA in delivering a movement—not just a meeting.